Path

PATH Water – Award Case Insight We all had silly habits as kids that we eventually outgrew. Single-use plastic bottles should be one of them. Idea In a playful spot, kids (and even an adult) are shown farting. The narrator explains, “Everyone does that as a baby. But once you grow up, it’s time to stop—and to start caring for the planet.” Impact By mixing humor with irreverence, PATH turns a serious topic (sustainability) into a light, memorable message: make the switch from plastic to reusable bottles.